Doubloon’s very own CEO, Eric Gonzalez spoke at Casual Connect. The topic, “Virtual Goods Lessons Learned: Real World Data for Your Real World Application.”
At Doubloon we think a lot about how to maximize in-game revenue. How to store and aggregate relevant statistics. How to display in-game trends in a user friendly and actionable way. And most interestingly, to me, how to automate those suggested actions for revenue growth.
I think this video gives a good, high level overview of some of the technics we flow into easy to digest analytics and push-button actions for optimizations.
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